Many have asked why INsight chose the Eye of Horus for our logo. When forming INsight, the Co-Founders wanted to establish from the beginning that we were interested in the more scientific approach to investigating. However, we also acknowledge the value of using our own senses as well. We began to research symbols that embodied qualities of both science and the senses. Our search led us to the Eye of Horus.

In regard to Horus, ancient Egyptian legend tells us that the right eye represents the sun and the left the moon. More specifically, the right represents concrete factual information controlled by the left side of the brain. It deals with words, letters, and numbers; those things which are describable in terms of sentences or complete thoughts. It approaches the universe in terms of male oriented ideation. The left represents abstract aesthetic information controlled by the right side of the brain. It deals with esoteric thoughts and feelings and is responsible for intuition. It approaches the universe in terms of female oriented ideation. We use the left eye, female oriented, right side of our brain for feeling and intuition. Together, they represent the universe. 

In the Ancient Egyptian measurement system, the Eye of Horus represented a fractional quantification system to measure parts of a whole. The entire eye measured one heqat, and each of the parts of the eye measured fraction of the heqat. Each one of these fractional parts also represented one of the six senses recognized by the ancient Egyptians.

Additionally, the mathematical proportions within the Eye of Horus were used to determine the proportions of ingredients to prepare medications. In fact, the modern Rx pharmaceutical symbol is derived from the Eye of Horus.

Upon learning this and much about the Eye of Horus, it was clear to us that we had finally found a symbol that represented the basic philosophy of INsight Paranormal. We must use each of our senses combined with logic and science in order to gain a clear picture of how to proceed with investigating, researching, and continuing to seek answers to our questions. This, too, inspired our motto: INsight Paranormal Investigations - Where sense and science meet.

1/2 represented smell, symbolized by the side of the eye in the form of a nose.      

1/4 represented sight, or light, symbolized by the pupil.

1/8 represented thought, symbolized by the eyebrow.

1/16 represented hearing, symbolized by the side of the eye in the form of an arrow pointing to the ear.

1/32 represented taste, by the sprouting of wheat or grain, symbolized by a curved tail.

1/64 represented touch, symbolized by a leg touching the ground.