Many have asked why INsight chose the Eye of Horus for our logo.  When forming INsight, the Co-Founders wanted to establish from the beginning that we were interested in the more scientific approach to investigating.  However, we also acknowledge the value of using our own senses during investigations.  We began to research symbols that embodied qualities of both science and the senses.  Our search led us to the eye of Horus.

In regard to Horus, ancient Egyptian legend tells us that the right eye represents the sun, and the left the moon.  More specifically, the right represents concrete factual information controlled by the left brain. It deals with words, letters, and numbers and those things which are describable in terms of sentences or complete thoughts. It approaches the universe in terms of male oriented ideation.  The left represents abstract aesthetic information controlled by the right brain. It deals with esoteric thoughts and feelings and is responsible for intuition. It approaches the universe in terms of female oriented ideation. We use the Left Eye, female oriented, right side of our brain for feeling and intuition.  Together, they represent the universe. 

In the Ancient Egyptian measurement system, the Eye Of  Horus represented a fractional quantification system to measure parts of a whole. The entire eye measured 1 heqat, and each of the parts of the eye measured fractions of the heqat.  Each one of these fractional parts, also represented one of the six senses recognized by the ancient Egyptians.

 

• 1/2 was represented by smell, symbolized by the side of the eye in a form of the nose.

• 1/4 was represented by sight or the sensation of light, symbolized by the pupil.

• 1/8 was represented by thought, symbolized by the eyebrow.

• 1/16 was represented by hearing, symbolized by the side of the eye in the form of an arrow pointing towards the ear.

• 1/32 was represented by taste, by the sprouting of wheat or grain from the planted stalk, symbolized by a curved tail.

• 1/64 was represented by touch, symbolized by a leg touching the ground, or what can also be thought of as a strong plant growing into the surface of the Earth.

Additionally, the mathematical proportions within the Eye of Horus were used to determine the proportions of ingredients to prepare medications.  In fact, the modern Rx pharmaceutical symbol is derived from the Eye of Horus.

Upon learning this and much more about the Eye of Horus, It was clear to us, that we had finally found a symbol that represented the basic philosophy of INsight Paranormal.  We must use each of our senses, combined with logic and science, in order to gain a clear picture of how to proceed with investigating, researching and continuing to seek answers to our questions.  This, too, inspired out motto:  INsight Paranormal Investigations – Where sense and science meet.